SM Car Sales Testimonials

JAGUAR X TYPE ESTATE Richard who runs the company was probably one of the best dealers I have dealt with. Very helpful and not at all pushy and even though we were looking at a car which was considerably cheaper than most of his other stock I felt he still treated us the same as if we were looking at a much more expensive car, and even arranged for delivery to us at home with no extra charge. Would definitely recommend him and would look to use him again when changing a car.

Gavin M

MITSUBISHI L200 Richard was excellent throughout the whole process, the vehicle was better than described over the phone, the complete buying experience was second to none, there was no pressurised selling, the car was professionally prepared and delivered to my door and they even sorted out my private plate transfer, this really is "one stop shop". I would definitely highly recommend S M Car Sales to anyone buying their next vehicle

Robert Parker

FORD KUGA We recently purchased our Ford Kuga from Richard at SM car sales and can honestly say we are over the moon with our car. Richard was a pleasure to deal with, and was not at all a "pushy salesman". We would not hesitate to recommend SM car sales to friends and family, and will no doubt look to Richard first when the times comes to replace our vehicle.

Jamie Colton

Tuesday 1st November 2016


Re: Purchase of BMW - 3 Series, Registration Mark: 0E55 NKA

For the past 10 years or so, I have been used to dealing with high-end car showrooms and sales people and thus experience a high level of service, when purchasing my next vehicle. When searching for a relatively cheaper car for my son, I dreaded the fact that I would probably have to deal with a different type of salesman, having had that kind of experience in the past.

Without any exaggeration, I was almost in disbelief at the care and attention I received from Richard at SM Car Sales, when negotiating the purchase of the BMW - 3 Series car, which I finally bought from him. At all times Richard did what he said he would do, including paying for a repair that was needed to the car, after we had bought the car off him. This was all the more surprising, seeing that he dealt with far more expensive cars than the one we were purchasing. The car was even delivered to us over 100 miles away!

As most people know, buying a relatively cheaper used car can be a minefield, however, I can only say doing business with Richard was a genuinely pleasurable and stress-free experience, and when a replacement car is needed, there is no doubt where our first port of call will be.

Philip Holmes

Philip D Holmes

Very clear and helpful on the phone, responded immediately to emails:calls, no fuss very efficient and totally unpushy , gave a fair offer for my car to trade.Altogether the easiest car purchase I have ever done.



Louisa T

I recently purchased my mini cooper which I absolutely adore from SM Cars and my experience was extremely positive. Richard?s customer service was just brilliant, he made it clear how important it was to him to be transparent, open and honest and I definitely found that to be the case. He was nothing but helpful throughout the entire process answering the numerous questions I had about the car and its history and at no point did I feel pressured in anyway. After my initial test drive Richard arranged for the car to be driven down to my local garage in London, checked over and test driven by my mechanic which I really appreciated. Even after I had purchased the car it was collected and some minor repairs we had agreed on were completed and the car delivered back to me the very next day. It was a pleasure buying from Richard and I would not hesitate to purchase a car from SM cars in the future or recommend them to friends and family

Donna H

Richard was very helpful, and his knowledge of the vehicle and attention to detail was excellent, we would recommend SM CAR SALES to anyone, the whole process was easy and straight forward. The car is a dream to drive.

Barry Mallinson

Brilliant Richard couldn't do enough. Pleasure to deal with, And when I decide to look for another car will call Richard straight away.No problem

Phil Jones

I've bought so many cars from SM car sales over the years, because I know I can't get better service anywhere else. Top Company & Richard is a top guy!

Barry Neiman

Hi Richard,

I just wanted to drop you a quick line with regards to my recent purchase from you.

The car is great, but I have to say the service was one of the best I’ve experienced. I have been fortunate enough to have bought many cars from many main dealers, ranging from Ferrari, Aston Martin, Porsche, BMW, Merc, Range Rover and the list goes on. I can tell you that a great deal of their salesman should come and take a course with yourself for a few days.

You have the right balance of being a salesman without pushing it down the throat of your customer. Negotiating the deal was effortless and fair, making the whole me parting with a huge amount of money, because of my choice of car....very easy and enjoyable.

The car was delivered to my home and in immaculate condition. Equally the after-sales has been impressive and I would not hesitate to come to you again when I’m ready to change again.


Two months ago we started looking for a new car . It was a mission as there is just so much out there to choose from. However when Liandra called you about your car and we walked in at S M Car Sales, we knew that our search had come to an end.You are an amasing salesman, a true gent, not trying to force the sale and allowing us to take the car for a test-drive even though we have three live wires of small kids. You took the time to walk me through your most wonderful collection of cars, even though we there only for one of the cheaper models. Thank you very much for that. It was wonderful to see your passion for cars and people alike. It was a truely magnificent sales experience.

During the time looking for a car, Auto Express ran an article on Driver Power 2015 awards. I can only smile about this, as I know, the service at S M Car Sales is far superior and personable to main dealers.If Auto Express ever run a survey on niche garages, you would stand a very good chance of winning!

Thank you for delivering the car to our house in absolute spotless condition and having it ready in time to make a most enjoyable journey to Plymouth.

The next time we are for looking for a car, we will come straight to you!

Thanks once again for your impecable service and kindness.

Marius and Liandra 

Marius and Liandra
Dealing with Richard was a pleasure from start to finish. I already knew from a great friend how reliable he was, having provided excellent after-sales service on a previous vehicle. Searching for a Land Rover from Mogadishu, Somalia is not easy at the best of times but Richard made it as smooth and straightforward as possible, sending across detailed information about the Defender and being extremely responsive and helpful on email over a number of days. By the time I returned to the UK I had complete confidence in both Richard and the vehicle and I wasn't disappointed on the test drive. There was absolutely no pressure to buy, and he was refreshingly open and transparent – and very knowledgeable – about the Land Rover. An inspection the next day revealed it was a great example of what I was looking for and by the time Richard had had the car serviced and taxed in record time, we had a deal – and I was able to surprise my wife by collecting her from the airport in a fabulous, entirely unexpected Defender. I'm completely thrilled with the vehicle and Richard's great service and if I can ever bear to part with the Defender I will be back to him in a shot and would certainly recommend him to anyone looking to buy a car. Thanks again Justin Marozzi
Justin Marozzi

Dear Richard

I'm writing to say how grateful I am that you made the whole process of sourcing and buying my new car as painless as possible.

It was particularly helpful that you brought a car to me to test drive on more than one occasion.

All together you provided a very professional service and I have already recommended you to someone else.

Thank you very much.

Yours sincerely

Anne Payne (Accountant)

Anne Payne

Dear Richard

I wanted to drop you a line to thank you for looking after us, when purchasing the VW Golf for my wife. “IF CARLSBERG DID CAR SALES” would be via SM Car Sales!! The service you provide is second to none and way better than that of the slimy sales sharks at the Main Dealerships. By going the extra mile you really made the whole process seamless and we are delighted with the car which is not far off “mint” condition. If more Traders conducted their business in the same manner, then the Motor Industry would have a much better name I would have no hesitation in recommending and/or buying through SM Car Sales again, in fact, as soon as I have sold the M5 I will be in touch to take you up on the offer of finding me a car.

Thanks again.

Kind regards

Chris Field | Christie Finance| Director

Chris Field
Dear Richard It has been a pleasure to find you understood my situation perfectly - i.e. experiencing the unexpected complete breakdown of my rather elderly Renault Clio one morning and within 24 hours being offered the possibility of acquiring a young VW Polo, a car I'd always hankered after. Not only did you act on my behalf over some very awkward negotiation regarding the disposal of my old car but took all the hassle out of the obligatory documentation with DVLA. You are immediately contactable and nothing has been too much trouble. My friends are all wanting to know through whom I've been able to effect this impressive purchase - it's no secret! Yours sincerely Heather Hawkes
Heather Hawkes
Hi Richard, I have just turned on my computer to write to thank you for the excellent service you provided when I bought my Mini from you recently. The entire service was faultless from start to finish and you could not have been more accommodating, even bring the car to me to test drive as I was short of time. I am absolutely loving driving my mini and can't thank you enough. Kindest regards Helen Ceesay
Helen Ceesay

Dear Richard, I wanted to thank you for the superb professional service you provided in sourcing a car for my daughter.It was a really positive experience dealing with you. It can be very hard buying a second hand car without experience , however you made it very easy and staightforward. Thank you once again, I have already passed your name onto my friends. Jackie Ashley

Jackie Ashley

Richard, It is now one week since I bought the Mercedes from you. To say that I am pleased with it is an understatement !! It has passed its " sea trials" with flying colours. It is all you described and promissed - a joy to drive. Your level of customer care and integrity are so much better than that normally found in the motor trade. Our family will wish to only do business with you in the future. Thank you, Douglas Baker

Douglas Baker
Hello Richard, You've definitely managed to gain another happy customer. Here I was , looking to buy a car for a relatively low sum of money; certainly lower than the cars SM Car Sales typically have in stock. I was in luck when SM Car Sales were offering a tidy Ford Mondeo , having part - exchanged it earlier in the Year. Despite the low asking price, Richard was honest with the description of the car , highlighting its minor flaws and even offered to fit a new battery , get a new MOT and included 6 months tax to boot. What impressed me most , however is that despite the fact that I wasn't offering masses of cash, Richard treated me like any other customer, and went out of his way to get the car ready in time for my new job. SM Car Sales even delivered the car to my door and sorted out the paperwork for new ownership. To say I was pleased given the price I had paid for the car would be an understatement. To anyone looking for a trouble-free solution to finding a new car , I would highly recommend SM Car Sales. Their customer service is quite simply , sublime. Thanks again. Sam Blood
Sam Blood
To Richard Trup & SM Car Sales, If you are anything like me then this is the car salesman for you. I phoned you telling you what car I wanted and how much I was willing to Spend. A couple of weeks later I had a call saying you had looked at a few and whittled it down to 2 cars. You told me the pros and cons on them and I chose the one I preferred. The very next day you called to say you had purchased it for me and had to touch up the alloys and bumper which I hadn't asked for but you did it out of your professionalism. So if you don't have the time to look for a car or are just a bit lazy then Richard and SM Car Sales is a must. I would recommend you to everyone and anyone in need of a car. Regards Peter Rafferty and The Scaffolding Company
The Scaffolding Company Ltd
Dear Richard, When it came to changing my MGZS as it was becoming costly to maintain and unsuitable for our children to learn to drive on we had a look at the market and identified a couple of suitable cars. We felt that we were able to discuss our needs and requirements with you so that you had a clear idea of the sort of thing that we were looking for. You managed to find a vehicle that although slightly older than we had anticipated buying was in very good condition, having clearly been well looked after and was very low mileage. Having test driven the car and identified a few minor things we wanted rectified we decided to purchase. The rectifications were completed and the car delivered cleaned and polished. We were delighted that you managed to upgrade us to a three year warranty. You were also kind enough to delay collecting my old car for a few days to fit in with family plans. Purchasing the car from you was a stress free process and we were very confident that we were purchasing a "quality" used car. We would highly recommend SM Car Sales as a good way to purchase a vehicle with confidence and will do so to family and friends whenever an opportunity arises Yours Sincerely Karen Peterman
Karen Peterman
Dear Richard, Following my recent purchase, I am very happy with the car and especially with your professionalism throughout. It was a lot of money, to me anyway, and at no point was I pressured or feel vulnerable The Aston is still the best one I have seen prior to and since and is a truly wonderful driving experience. You attended to every detail without fuss or bother I hope to deal with you again in the future Kind Regards David Knight
David Knight
Evening Richard I wanted to write and thank you for the service provided by SM Car Sales several weeks ago when I bought an Audi Quattro Sport ( which is, as you perfectly described it as a 'wolf in sheeps' clothing!!!') from you. The service you provide is next to none and there is no doubt that I will be getting my next upgrade from you!. Thanks again. Regards, Terry Connor
Terry Connor
Dear Richard, A massive thank you for all your help and assistance with buying my new car. You are certainly not the average car salesman - from arranging a great deal to bringing the car to me on a Saturday afternoon for a test drive! Not to mention taking the hassle out of annoying administrative details and sorting out my private plate for me. I would have absolutely no hesitation in recommending you for your fantastic service and neither would my husband Raphael - he went to collect my car and couldn't resist buying the car that was parked behind. You even let him " test drive " the car for a day to help out when my car was off the road for a day. You have been absolutely brilliant and a pleasure to deal with for both cars Thank you Emma Phillips
Emma Phillips
Dear Richard, I'm writing to thank you for the recent work you carried out helping me find my new BMW, and also arranging a trade-in for my old car. I never knew it could be this easy! The entire process spent with you working out and then finding the right car for me couldn't have been any simpler or less stressful. Your patient, non-pushy approach really sets you apart. After finally working out exactly what it was that I wanted you spent a good few weeks tracking down the perfect car for me, without compromising on my requirements. Once the car was found , you drove down to Surrey to test drive, collect and then deliver the car to my door the next day, arranging finance along the way. I can't imagine anyone could ever have a more positive experience when buying and/or selling a car and I would be thrilled to recommend you to family, friends and contacts in the years to come Yours Sincerely Russell Chesler
Russell Chesler

Dear Richard

I would like to thank you for the professional manner in which you managed to find a buyer and managed to complete a sale for my Mercedes Classic Car. The buyer was found, I delivered my car to you, and the funds were in my bank in less than a week.

I would have no hesitation in recommending you and SM Car Sales to anyone that may want their cars sold, or to purchase a vehicle

Yours sincerely

Sam Stockman  

Golden Clean Ltd

Sam Stockman

Dear Richard

Our recent car purchase

I would like to thank you for your excellent service and expertise in sourcing our new second car after the previous one was written off.

Your calm demeanour and listening skills were really refreshing compared to sleazy sales people at dealers that I have come across in the past. You not only advised me in relation to my car that was written off, and realistic values, but also took the time to listen to my needs and wants for our new car. We discussed a few options and made my mind up for a test drive.

Since I was buying a new car, you dealt with and negotiatedwith the dealership on my behalf and more particularly only direct with the sales manager. The price was very competitive and fair. You made it an overall pleasurable experience and you were true to your strap line.

I have no hesitation in recommending your services to family, friends and contacts and look forward to doing business with you again!

Many thanks

Yours sincerely

Yogesh P. Patel   MHHP Law LLP

MHHP Solicitors

Yogesh P. Patel

Dear Richard,

Thank you for your excellent service when I bought a car from you last week.

The car was prepped and beautifully valeted prior to delivery.

You even whent the extra mile in installing the best hands free kit and organising a 6 month warranty.

I will have no hesitation in recommending your services to any of my contacts

Yours Sincerely

Mitchell Walters MAPIP

NoLettingGo Inventory Management

Mitchell Walters

Evening Richard

I wanted to write and thank you for the service provided my SM Car Sales several weeks ago when we bought a Mini Countryman from you.

I have purchased a few vehicles over the last 20 odd years of driving, over 20 now I think, and I have to say it was the easiest and most stress free transaction of them all. You bought the car to us and confirmed when I asked that there was no implicit sense that we would be bound to buy it. As it turned out we did, and you even changed the plate on the new car to my own and delivered it back to us again, cleaned and prepped a few days later. It doesn't get any easier than that frankly.

I would have no hesitation in recommending you to family and friends and will make you the first port of call when we consider changing card once again

Many thanks


Andrew Felton

Richard, a HUGE thank you for your help, understanding and empathy regarding my/our most unfortunate incident. My drean car, a Porsche 911 Cabriolet, was delivered personally and presented beautifully by Richard, from St.Albans to my home address in Reading.

Less than 24hrs later, after a short drive, coolant water was streaming from underneath the car. I informed Richard who was equally disappointed and really understood my anxiety

He was very professional in explaining what to do next and reassured me that I would not incur any cost. What a relief! True to his word, when I collected my car having had a split coolant hose replaced, the account had already been settled by him, without my involvement.

What great customer service and after care recovery. First rate from begining to end and I would have no hesitation in buying from SM Car Sales in future

Thanks once again Richard

Kind Regards


Ian Woodward

Dear Richard

I am writing to thank you most sincerely for the assistance you gave when I recently changed my car.

Once you knew my requirements, you were able to offer a good trade-in price for my old car, and advise of the likely cost of the make and model of my chosen replacement.

After we agreed the cost limits, it took you only around two days to locate the exact make, model and colour which I requested, which had low mileage and was available at the agreed price.

You then arranged to have the car delivered to you, after which it was checked and made ready, and then brought it to our house and collected my old car.

In addition to all of the above, you were able to arrange finance at competitive rates and with minimal fuss.

Changing cars is a daunting prospect, especially with limited knowledge, and you have helped to make the entire process simple while providing a car which exactly meets my needs.

Thank you once again, I shall certainly be pleased to recommend you to others at any future time.

Yours Sincerely

Ian Boothby

Ian Boothby

Dear Richard

I want to thank you so much for all your wonderful help and advice and hard work over the purchase of my car. Your knowledge of the whole retail car industry was very useful and the amount of time and effort you put in was over and above any car dealer I have ever known.

I cannot thank you enough and will be recommending you to anyone and everyone I know, and what makes the process even more agreeable is you support the right team!!

Kind Regards

Big Rob

Copy Write Printers

Rob Harris

I am having to tear myself away from gazing at my lovely new Fiat 500 to write to say thank you for finding it for me. The whole process was painless and stress free, from you bringing round 2 of the shortlisted models so we could test drive them to you listening carefully to our (slightly picky!) brief and finding something that completely fitted the bill.

The car is a beautiful example of the model we were looking for, in just the colour we wanted, with exceptionally low mileage. We think it is a great buy and well worth the price.

You have been courteous, effecient and helpful, to the point of delivering it for us in the snow for the weekend, and we feel really confidant with our buy. Thank you.

Would we recommend you to family, friends and other aquantancies at any time? Actually, we already have!

Thanks again

Francis Gertler

Dear Richard

How can I thank you enough for the wonderful service you have given me?

I wanted to sell my car, buy a new car and arrange finance.

You valued my car and arranged the purchase and settling of the balloon payments and put the surplus that you offered towards my new purchase.

You sourced the market and made recommendations and set up test drives and special deals from the suppliers.

When I had made a decision, you organised all aspects of the purchase, including picking up my old car and delivering my new car, door to door.

As if that wasn't enough, you sorted everything with the DVLA including changing the number plates across to my personalised plates.

I' still in awe of the seemless service you provide and I'm singing your praises to anyone who will listen.

Thanks again,

Yours sincerely

Andrea Rappoport DipPFS


I have another issue, a huge one, kidding..... I have been meaning to write for ages to say thank you for the service, I won't hesitate in recommending you to friends and family (I cannot say that about previous car purchases) and I will definitely come and see you in the future when I want something sportier still.

Robert J Cooper

Hello Richard

I have had the Jag 5 weeks now and just wanted to say it is probably the best car and driving experience I have ever had.

Thanks again for your service and presenting the car in such good condition.

Manybe see you later next year for the 5.0L R Version!

"Out of all the car dealers I have bought from in the past my experience with you was simple, painless and delightful. The service was second to none, both pre and post acquisition. I definitely see myself buying more cars from you in the future and would recommend anyone to not look elsewhere until they've spoken to you. Thank you for all your help and I look forward to dealing with you again the future"
Best Regards,

Dear Richard

I would like to thank you for the excellent service you have provided over the last few weeks while the Boothby household has been in the process of changing cars. You firstly made all the arrangemnets for my new car to be ordered and delivered.

You the collected my old car from my home, and sourced an excellent second hand car for my wife, whos older one has been passed down to our youngest son.

In addition to sorting out the cars, you have dealt with DVLA over the transfer of the personalised plates in both cases.

The entire process has been undertaken with an absolute minimum of fuss, you have taken the time to ensure that the cars fully meet our requirements, and since all vehicles have been collected and delivered to and from our own address, we have had a minimal time input.

Never before has the process of changing cars been so simple.

I will certainly be recommending you to my friends and colleagues who are considering a change of car.

Many thanks again.

Yours sincerely, Neil Boothby

Once again many thanks for selling me such a lovely car, Richard, it was a pleasure to do business with you. The transaction/handover was smooth and you had everything in order so I was able to take delivery of the car on the date we both agreed.

The warrantee that you sold me with the car has also be fantastic I had a small problem with one of the rear door handles soon after I bought the car this I'm sure was down to miss use by my mother who tried to wrench it off in a panic to get out the car and in to the pub one evening! Anyway the warrantee people were fantastic I contacted them, had the handle fixed and sent them the bill. I received a cheque from them by return post no quibble at all and that is great service. I will with out doubt return to by another car from you, but it could be some time away unless that 5Ltr RRS comes in at the right price sometime next year! Thanks again Richard - a real pleaure to do business with you.

Kind regards, Laurence Rutter

I found that dealing with Richard (Trup) of S M car sales a rewarding and stess free experience.

Both Richard and his drivers could not have been more helpful. They even delivered the car to my home address. Excellent people to deal with.

Robert Ball (Essex)

Just an email Richard, to say many thanks for the excellent service that you provided for the car I bought through yourselves.

From the very beginning I felt confident buying through you (as we know, this is not always the case with used car dealers!) and you repaid my faith with excellent after sales care. I am very pleased with my new car and even though I'm not exactly from your neck of the woods I would have no problems coming to you again.

I had a fantastic experience working with SM Car Sales, from beginning to end, Richard was super helpful. He was able to address every question and concern I had, and I had many as this was my first Ferrari purchase. Was also very impressed that Richard was able to source a great GPS/entertainment system for the car. Even after the sale was completed, Richard was always around to help answer questions. SM Car Sales is superb, the entire buying process was easy, transparent and clear. I would highly recommend the folks at SM Car Sales to anybody looking to purchase a car. The attention, care and customer service I received is truly unrivaled.
A very happy customer indeed!


Just an email Richard to say many thanks for the excellent service that you provided for the car I bought through yourselves. From the very beginning I felt confident buying through you (as we know, this is not always the case with used car dealers!) and you repaid my faith with excellent after sales care. I am very pleased with my new car and even though I'm not exactly from your neck of the woods I would have no problems coming to you again.

A truly excellent service. Accurate, honest, informative guidance, with regular and timely feedback. My experience at SM Car Sales has been first rate and would recommend them to anyone in search of a quality second-hand vehicle.

Claudio Camerino

Hi Richard,
Just a quick email to say thank you for the time you spent with Charles and I on Wednesday. I realise that the transaction was of relative low value compared to some of your more exotic vehicles and was impressed that you still gave us a high level of customer service.

The car is running well and am busying myself sorting out the minor issues that were fully known when I bought the car.

When I'm looking for a replacement vehicle I'll certainly look on your site and in the meantime will advise friends to do the same.

Hope the business continues to thrive.

Kind regards, Colin

Contact Details

Telephone: 01923 675003

Mobile: 07831 179276

Email 1:

Email 2:

Location & Address

SM Car Sales

The Mansion, BRE, Bucknalls Lane
WD25 9NH

Opening Times

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